![]() As the markets are mature new competitors do not enter and many of the weaker existing competitors withdraw from what they see as an unattractive market with little growth prospects. These units typically generate cash in excess of the amount of cash needed to maintain the business. The four cells are:Ĭash cows are units with high market share in a slow-growing industry. Using the Market Growth Rate and Relative Market Share axes the BCG matrix template plots a four-cell chart. The BCG framework assumes that (a) an increase in relative market share will result in an increase in the generation of cash (b) a growing market requires cash investment to respond to the market growth. The workbook can be easily modified and customised by anybody with basic Excel skills. The size of the individual bubbles show the relative market size. The BCG Growth-Share matrix maps the business units (or products) on the basis of (a) their relative market shares and (b) market growth rates using the two axis of the matrix.īy using the standard MS-Excel bubble chart format we have added a third dimension. You get a FREE copy of our Strategic Planning Workbook with each copy of this Excel version of the BCG Matrix. The BCG matrix is widely used to perform business portfolio analysis as one of the steps in strategic planning process. The BCG Matrix Template, also known as the Boston Consulting Group BCG Growth Share Matrix Template, the BCG Model, BCG Chart or the Boston Consulting Group Diagram, is available for MS-Excel and MS-Word. ![]()
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